FILA in fashion world
Founded: 1911, Biella, Piedmont, Italy
Founder: Giansevero Fila
Products: Athletic shoes – Clothing – Accessories
Fila is an Italian company in Biella, Italy founded by Giansevero Fila in 1911, however since 2007 Fila company is owned and operated from South Korea. In addition, this Italian brand has offices in 11 countries globally. This Italian sporting goods company is one of the oldest and most well known manufacturer in the sport world by producing sporting goods such as athletic shoes, Clothing and Accessories for men, women, children and athletes.
The brand became more popular in 1970s when change into sportswear producer and by confirmation of tennis player Björn Borg could attract sportmen’s attention and quickly found comfort in what would come to be known as the sportswear industry.
Without doubt FILA was one of the first companies to bring high-fashion prices to street-level fashion which is made it a popular choice among rappers in late 80s.